Indian cinema is diving deep into the cinematic universe trend, with studios like Maddock Films, Yash Raj Films, and others expanding their storytelling horizons. Here’s a breakdown of this evolving phenomenon.
Over the past decade, the Indian film industry has witnessed a paradigm shift, embracing the global trend of cinematic universes, franchises, and interconnected stories. What started as an occasional sequel phenomenon has evolved into an ambitious landscape of expansive storytelling. Studios like Maddock Films, Yash Raj Films, and Rohit Shetty Picturez are leading the charge, reshaping Indian cinema’s narrative structure and audience expectations.
Maddock Films: The New Torchbearer
Maddock Films recently announced an unprecedented slate of releases for their Horror Comedy Universe (HCU), securing dates for the next four years. Starting with Thama on Diwali 2025, the slate includes major holiday releases such as Bhediya 2 on Independence Day 2026 and Stree 3 in August 2027. The finale, a two-part epic titled Phela Mahayudh and Doostra Mahayudh, is set for 2028, marking a high point for the studio.
The Maddock slate isn’t just about sequels; it represents a comprehensive strategy, capitalizing on festive and long weekends—prime box-office periods. Alongside their universe-building efforts, Maddock Films is set to deliver standalone films like Skyforce, Chhava, and Tehran, further diversifying their portfolio.
Other Cinematic Universes in Indian Cinema
While Maddock Films has taken a bold step, other Indian studios have also built thriving universes:
- Yash Raj Films’ Spy Universe
Starting with Ek Tha Tiger (2012), YRF has grown its universe with blockbusters like Pathaan and Tiger Zinda Hai. Upcoming projects include Tiger vs. Pathaan and Alpha, an all-female team-up movie. - Rohit Shetty’s Cop Universe
Initially derived from South Indian remakes (Singham), this universe evolved into a powerhouse with entries like Simmba and Sooryavanshi. The upcoming Singham Again adds to the franchise’s ever-expanding lore. - Lokesh Cinematic Universe (LCU)
Lokesh Kanagaraj’s interconnected films, including Kaithi, Vikram, and Leo, have set benchmarks for immersive storytelling. With future titles like Kaithi 2 and Benz, the LCU is becoming a template for Indian franchises. - Baahubali and KGF
Franchises like Baahubali and KGF broke box-office records, showcasing how epic storytelling and pan-Indian appeal can create enduring legacies.
Trivia and Trends
- Stree was inspired by the Karnataka urban legend of “Nale Ba,” a ghost rumored to visit households.
- YRF’s Pathaan marked Shah Rukh Khan’s return to action cinema after a decade, earning over ₹1,000 crores globally.
- Lokesh Kanagaraj’s characters are intricately connected, with fan theories dissecting timelines and Easter eggs.
Despite the excitement, Indian cinematic universes face unique challenges. While films like Baahubali captivated audiences, spin-offs and animated adaptations like Baahubali: The Lost Legends didn’t achieve the same resonance. This reflects the industry’s struggle to replicate the success of international universes like Marvel across formats.
However, studios like Maddock Films are addressing this by focusing on diverse, age-inclusive narratives that can transcend linguistic and cultural barriers. Their strategy of locking release dates years in advance signals confidence and meticulous planning.
Indian cinema’s foray into cinematic universes mirrors its evolution into a global powerhouse. With interconnected stories appealing to mass and niche audiences alike, studios are redefining how films are conceptualized and consumed.
What’s your take on the cinematic universe frenzy? Do you have a favorite universe among the ones listed, or are you looking forward to Maddock Films’ ambitious slate? Share your thoughts in the comments or tag us on social media with your opinions!
