Maaza, the beloved mango drink by Coca-Cola India, recently unveiled its latest campaign titled “Aam Wali Dildaari, Bina Naam Wali Dildaari,” conceptualized by Ogilvy India. This campaign, featuring iconic actor Amitabh Bachchan, actress Pooja Hegde, and south Indian star Nagarjuna, emphasizes the essence of anonymous acts of kindness to spread joy and happiness.
One notable aspect of Maaza’s marketing strategy is the remake of its Telugu ad featuring Nagarjuna and Pooja Hegde with Amitabh Bachchan and Pooja Hegde in Hindi, executed nearly a year ago. This strategic move underscores Maaza’s commitment to connecting with diverse audiences across different regions and languages.
The campaign focuses on celebrating the selfless spirit of benevolence, urging individuals to embrace acts of kindness without seeking recognition or reward. It highlights the wholesome mango experience that evokes one’s innate generosity and compassion.
Ajay Konale, Director of Marketing at Coca Cola India, expressed the brand’s dedication to spreading genuine happiness through acts of generosity. He emphasized Maaza’s longstanding heritage as India’s beloved mango drink and its mission to promote authentic joy and altruism.
Pooja Hegde, reflecting on her association with Maaza, shared her personal connection to the brand’s philosophy of kindness and nostalgia. She fondly recalled her childhood memories of enjoying fresh mangoes and bonding with loved ones, echoing the campaign’s message of heartfelt connections.
Ogilvy India’s Chief Creative Officer, Sukesh Nayak, shed light on the campaign’s creative inspiration, emphasizing the beauty of anonymous generosity. He underscored the cultural significance of selfless giving, transcending the need for recognition. With Bachchan, Hegde, and Nagarjuna as brand ambassadors, the campaign aims to inspire individuals to embrace the joy of giving without expecting anything in return.
Maaza’s “Aam Wali Dildaari, Bina Naam Wali Dildaari” campaign exemplifies a heartfelt approach to marketing, leveraging the power of storytelling to foster meaningful connections and inspire positive change in society.
