In the realm of independent music, few artists have faced and conquered as many hurdles as Bengaluru-based rapper Hanumankind. His latest hit, “Big Dawgs,” has not only stormed the charts but also sparked a much-needed conversation about racial biases and the stereotypes surrounding Indian artists. As “Big Dawgs” climbs to international fame, it’s clear that Hanumankind’s journey is as significant as his music.
Challenging Stereotypes in Music
Big Dawgs has resonated with a global audience, yet it has also exposed the deep-seated prejudices that still exist within the music industry. Many listeners have questioned Hanumankind’s authenticity, struggling to reconcile his Indian heritage with his undeniable talent in a genre often dominated by Western artists. This skepticism isn’t new; it reflects a broader issue where artists from non-Western backgrounds are frequently pigeonholed into certain stereotypes.
Despite these biases, Hanumankind, whose real name is Sooraj Cherukat, continues to defy expectations. Born in Kerala and raised in Houston, Cherukat’s diverse upbringing informs his unique sound—a blend of traditional Indian rhythms and contemporary hip-hop beats. His music tackles identity politics and personal struggles, themes that are both universal and deeply personal.
The Impact of Racist Commentary
The release of “Big Dawgs” has been met with widespread acclaim and unfortunately, a wave of racist commentary. These derogatory remarks undermine not just Hanumankind but all artists striving to break free from cultural and racial stereotypes. Such comments often stem from a narrow perception of what Indian music should be, ignoring the rich tapestry of genres and styles that have emerged from the subcontinent.
Even prominent figures like IShowSpeed, a renowned internet personality, expressed disbelief at Hanumankind’s talent, questioning why an Indian rapper sounded so good. While Speed’s recognition is a testament to Hanumankind’s skill, it also highlights the surprise many feel when confronted with excellence from unexpected quarters. This backhanded acknowledgment underscores the need for a broader appreciation of diverse musical talents.
Indian Music’s Evolution and Recognition
Hanumankind is not alone in his quest for recognition. Artists like Lifafa, Peter Cat Recording Co., and Prabh Deep are also challenging the norms and expanding the horizons of Indian music. Their work is a testament to the evolving landscape of Indian music, which blends various genres and cultural influences to create something uniquely powerful.
The music video for “Big Dawgs,” directed by Bijoy Shetty, further exemplifies this creative fusion. Shot in a “well of death”—a motor dome where performers ride motorcycles and cars in gravity-defying stunts—the video is a visual spectacle. It pays homage to traditional forms of dangerous entertainment while pushing the boundaries of contemporary music videos.
Global Recognition and Viral Success
“Big Dawgs” has garnered over nine million views on YouTube and dominated social media platforms like TikTok, X, and Instagram. The video has sparked reactions from Western YouTubers and music forums, propelling Hanumankind into the global spotlight. This viral success marks a significant milestone for Indian independent music, demonstrating its potential to transcend cultural and geographical barriers.
Hanumankind’s rise to fame is a story of perseverance and passion. His journey from a traditional nine-to-five job at Goldman Sachs to becoming a Def Jam India artist is inspirational. His music, including hits like “Ayyayo” and “Southside,” offers a window into South India’s vibrant culture, blending powerful lyrics with traditional beats.
A Unique Artistic Vision
Hanumankind’s music is characterized by its cultural depth and lyrical intensity. His songs often incorporate elements like tabla beats, showcasing his ability to merge different musical styles seamlessly. This approach not only sets him apart from other artists but also highlights his commitment to creating meaningful art.
His collaboration with producer Kalmi on “Big Dawgs” was a spontaneous and organic process, reflecting their shared passion for music. The decision to shoot the music video in a well of death was driven by a desire to take risks and push creative boundaries. The video’s high-octane visuals and Hanumankind’s charismatic performance have captivated audiences worldwide.
The Cults Bay Concludes.,
Hanumankind’s journey is a powerful reminder of the challenges and triumphs that come with breaking barriers and challenging stereotypes. His success with “Big Dawgs” is not just a personal victory but a milestone for Indian independent music. As more artists from diverse backgrounds gain recognition, it is imperative to celebrate their contributions and support their creative endeavors.
At The Cults Bay, we stand by Hanumankind and all artists striving to make their mark in the world. His story inspires us to embrace our unique journeys and persist in the face of adversity. As we continue to explore and celebrate the ever-evolving landscape of popular culture, we recognize the importance of inclusivity and the need to amplify diverse voices.
In a world where biases and stereotypes still exist, Hanumankind’s success is a beacon of hope. It shows that great art knows no boundaries and that true talent will always find a way to shine. We look forward to witnessing his continued rise and the impact he will undoubtedly have on the global music scene.
